Internet Marketing

Local Search SEO

54% of searchers use a local modifier (town name or zip code) when searching. For example: “rug cleaners 19355”. For a one-time fee, I guarantee top placement in the Organic results (the “free” listings area at Google, Bing and Yahoo Search) for your business whenever anyone uses a local modifier in their search.
Contact me today for all the details!

Tom Richards Website Design and Internet Marketing

Social Networking

Over two-thirds of online adults use social media platforms such as Facebook, Google+ and Twitter.  Social media is not just for kids anymore. It is part of everyone’s daily lives. Not only is it extremely important to create a company presence on these social platforms for your business, but integrating social media tools into your website is a must. I’ll build out professional social media pages that represent your business properly and then seamlessly integrate them with your website. Read More Here!

Pay Per Click (PPC)

I used to go to Google.com and observe a blank white page with a search box – no advertising. I would wonder, “How did these two 30-something guys from Northern California make those billions?” I soon discovered that AdWords is Google’s flagship advertising product. It is incredibly successful for one simple reason: IT WORKS!

Tom Richards Website Design and Internet MarketingMore and more small to medium sized businesses are moving a portion or all of their marketing budget dollars from traditional print avenues such as the phone book to Google AdWords and the other component of the PPC (Pay per Click) realm, Microsoft adCenter, which is comprised of the Yahoo! Search and Bing search engines.

I ensure you place properly at Google, Bing and Yahoo and get the most bang for your buck by optimizing your campaign for traditional desktop computer searches AND when people search for your business from their smartphones. In 2016, over half of internet searches will be conducted from mobile devices!

Email Marketing

My email marketing program includes the full spectrum of services required to support a managed campaign, including:

Tom Richards Website Design and Internet Marketing

  • List management including unsubscribe and bounce management
  • Delivery
  • Unsubscribe management
  • Full personalization of all areas to optimize response
  • Tracking of new and return clickers, participation rates, link popularity, etc.

My program is an affordable and effective method to support your overall Internet marketing strategy. Contact me today to begin your email marketing campaign!