You have a business website, but it might as well not exist. It’s not drawing enough traffic, and to be honest, you’re not crazy about its look and function.
Sounds like hiring a website designer is in your future.
Whether your current website needs a refresh or you need an entirely new website, a website designer can help you to get the job done. Before you try to do it yourself, take a look at these eight benefits of hiring a website designer.
Let’s get started!
1. Hiring a Website Designer Will Give You a High-Quality Site
This is one of the biggest reasons to hire a website designer.
Sure, there are plenty of free website design templates out there. But they’re basic, to say the least. You can’t really expect to create a top-of-the-line, unique website with one of these cookie-cutter tools.
A website will require several features, including images, headers, plugins, and codes. All of this may sound like gobbledygook to you if you have no information technology/ programming background. But it’s all second nature to professional Web designers.
A reputable Web designer can create for you a site that is both dynamic and attractive — one that will offer an amazing user experience.
Thanks to the technological developments that are continuing to occur in the Web design field, websites today aren’t anything like the ones created even three years ago.
Considering that your website is such a major business marketing tool, it only makes sense to hire a designer this year to ensure that yours is attractive and competitive in the modern business landscape.
2. Online Strategy
Another reason to hire someone to build a website for you? A professional developer can create for you a solid strategic plan for your site.
In other words, your designer will keep your business model and future organizational goals in mind while creating your site. The designer’s goal will be to establish a solid foundation for the site so that it will thrive long term.
3. Responsive Design
A growing number of Web users are using smartphones and iPads, not just computers, to get online. Therefore, it’s critical that your business’s website is compatible with today’s mobile technologies.
If your website isn’t mobile-friendly, your audience will simply “bounce off” of the website. That means they aren’t spending much time on your site, and you can’t make sales in this situation.
Fortunately, the right designer will create your site using responsive design technology so that you can make money in the long run.
Search engine optimization, or SEO, isn’t just a buzz word these days. It’s an incredibly important tool for any business owner who is trying to compete in 2018 and beyond.
Your new website needs to be optimized so that it appears in today’s top search engines. Even the best-looking website on the World Wide Web is useless if potential customers cannot find it.
An expert in design and SEO can increase your website’s chances of appearing high in search engine page results. The closer you are to the number-one spot on the first page of results, the more opportunities you have to draw potential customers in.
5. Competitive Advantage
By hiring a website designer versus trying to create your own site, you give yourself a valuable competitive advantage in the form of a professional and properly functioning website.
The reality is that many small business owners try to put together their own sites to save money. The problem, though, is that they don’t have experience in this area, and it shows.
Your professionally created website will far exceed what your competitors have on the World Wide Web. That will help you to remain ahead of your competition in the online race.
Also, a Web designer can quickly deliver to you handy website features. It would take you days to figure out how to add these features to your site on your own. In other words, your designer can help you to increase your revenue without your having to lift a finger to make this happen.
You can’t beat that.
6. Dependable Design
Another reason to enlist the help of a professional website designer? A professionally created site is simply more reliable.
The risk you run in producing your own site is that some factors may go wrong. What if you don’t know how to address them?
Fixing issues with a website can be both time consuming and costly. For instance, you could pay hundreds of dollars for emergency website help and lose valuable time while you’re waiting for your issues to be addressed.
All of this can be avoided if you allow a professional designer to create your website and ensure that it is protected from crashing and costly errors.
Managing a business is already stressful. Don’t add to your stress by forcing yourself to maintain a website you know nothing about. Allow a professional designer to handle this aspect of your business so that you can focus on doing what you do best — running your company.
7. Faster Site
One of the most annoying experiences a Web user can have is to try to navigate a slow website.
A website that loads slowly will no doubt lose visitors and authority in today’s search domains. This will end up costing you many potentially promising business opportunities.
Many sites aren’t built to function optimally, but yours doesn’t have to be one of them. A professional designer will create a website featuring integrated features and plugins to provide improved security and speed. In this way, your website can easily become the talk of the town for all of the right reasons.
8. Time Savings
Perhaps one of the most invaluable reasons to hire a professional designer is that this will end up saving you time on a typical business day. And let’s face it: Time is money.
For instance, your designer can provide for you an online quoting system, a form for booking appointments or a contact form that will eliminate the need to book appointments via telephone.
A more efficiently run business leads to more revenue and thus a stronger bottom line in the end.