Many Facebook Users Are Sharing Less Content

Privacy concerns weigh heavy

From eMarketer

For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.

And according to a recent survey by Thomson Reuters, nearly half of US Facebook users said they haven’t changed how much they use it. Interestingly, over a quarter of respondents said they use it more, while fewer report using it less (18%) and only 1% said they deleted their account.

Still, there are some who are concerned about their personal data and how it will be used. When asked why they’re sharing less content with friends and followers on social media, 47% of Facebook users said it was because they have privacy concerns.

Indeed, more people are becoming suspicious of sharing data, especially through third parties. In a March 2018 survey by Raymond James, more than eight in 10 US internet users were at least somewhat concerned about how their personal data is being used on Facebook. And a separate study conducted by Gallup in April found that 43% of Facebook users were very concerned about the invasion of privacy.

But Facebook is very much aware of this. In a recent interview with eMarketer, Carolyn Everson, vice president of global marketing at Facebook, said that highly personalized targeting and user privacy can coexist, but it requires the company to do a better job educating users and giving them “full control of how that advertising experience—and the overall experience with their own data—plays out.”

Who Needs TV for News? Social Media Will Do

From —Rimma Kats Most social users stay informed via Twitter or Facebook A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news. Take Twitter, for example. More Twitter users (74%) said … Continue reading

How digital media won the White House for an ‘analog’ audience

From Rob Rasko at Marketing Land The power of digital advertising can truly drive outcomes; case in point, the 2016 election. Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the … Continue reading

Google to add presidential, senatorial & congressional election results directly in search

YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8. From Amy Gesenhues A In addition to posting an Election Day reminder doodle and offering up an interactive tool that helps voters find polling … Continue reading

Instagram “Hugely Effective” for Ben & Jerry’s

From eMarketer Kate Paine Digital Marketing Manager Ben & Jerry’s Ben & Jerry’s was the second brand to advertise on Instagram, and it has seen the evolution of the paid side of the platform. Kate Paine, digital marketing manager at … Continue reading

81% of Small and Medium-Sized Businesses Use Social Media

From Kurt Wagner at New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn study released … Continue reading

Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media

Mobile usage to grow 23.0% this year as time spent online and with traditional media declines From eMarketer In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the … Continue reading