Search giant Google fired warning shots to all webmasters on February 15 from their official blog, with a forewarning of an update on the 21st April which would significantly impact search results for non-mobile-friendly websites.
Google has recently announced the name of this algorithm update (dubbed Mobilegeddon). This update is expected to have the biggest impact upon search rankings for three years on websites not optimised for mobile devices. The update has also been touted to be more impactful than previous algorithm updates (Panda & Penguin), according to Google’s Zineb Ait Bahajji when speaking at SMX Munich.
Is Google trying to create their perfect version of the web with Mobilegeddon?
Google cares most of all that people keep coming back to use their search engine. To that end they have spent years improving the speed-to-return and relevancy of their results, releasing updates (aka Penguin, Panda) in the process to put an end to spammy SEO tactics designed to dupe the search results, and focusing attention instead on returning high quality and relevant search results.
Mobilegeddon is an algorithm update designed to give preference within Google’s search engine results pages (SERPs) to those webmasters presenting websites with high quality content which respond to mobile devices, providing a fluid user experience (UX).
The message from Google is clear, if your website is not optimised for mobile, it is likely that your search ranking will suffer. Google cares most of all that people keep coming back to use their search engine. Quality experiences happen when website visitors are presented with a device-specific experience, hence the requirement for Mobilegeddon.
Could dodging bullets fired from Google be more luck than judgement?
Maybe Google’s former algorithm updates only affected 12% (Panda) or 4% (Penguin) of all global search queries, however Mobilegeddon is anticipated to affect close to 40% of mobile search queries. With these stats being mentioned, it’s worth sitting up and paying attention.
The statistics on mobile usage are quite damning, with more people now using their mobiles to browse the internet rather than desktops.
Whilst the eventual outcome of Mobilegeddon has yet to be established, the findings look set to negatively impact the search positions of websites that have not yet switched across to a responsive design. The advice? Adopt a responsive design to improve user experiences (UX) and website conversions.