Tablet and Smartphone browsing sessions

All of our websites are optimized and display properly on desktops, tablets and smartphones. Some interesting facts:

Tablet users spend the bet­ter part of a half hour (24 min­utes) in an app ses­sion, while smart­phone ses­sions are much shorter at nearly 13 min­utes.  Com­pared to those brows­ing web­sites, how­ever, the app ses­sions are 3-4x longer.  Con­sumers use the aver­age smart­phone apps more than twice as often as they visit the typ­i­cal mobile web­site. All com­bined, the app usage out­paces mobile web vis­its by an aver­age of 100 min­utes per month. Despite the vastly bet­ter engage­ment mobile web­sites serve many use­ful func­tions. In fact, typ­i­cal mobile web­site vis­its, which include check­ing loca­tions, look­ing up busi­ness phone num­bers and click­ing on an e-mail offer, tend to receive lower engage­ment, but still offer mar­keters and busi­nesses valu­able sales opportunities.

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