Google Penalizing Non-Mobile Friendly Websites

June 17th, 2013

smartphonesSurfing the internet has become an experience that doesn’t require a computer any longer.  With developments in cellular phone technology allowing cellular users to use their phones as miniature mobile computers, web content developers have been redesigning their content to provide phone surfers with a more optimized experience.

Many sites are still stuck in the cyber “stone age” when it comes to modifying their content to adapt to the increasing internet browsing done by cell phone users.  Content can only be viewed properly on a traditional computer monitor or laptop screen, making it extremely difficult for smartphone browsers to view and understand content and manipulate site options.  It is estimated that over 50% of content surfers will be using smartphones to search for information on the internet by the end of 2013.

In late 2011, the search engine giant Google released an announcement unveiling their new Googlebot-Mobile web crawler, designed to ferret out mobile specific content and adjust rankings based on how a website had geared their content toward smartphone users.  A few months later, infrequent rumors began surfacing questioning whether or not Google was going to start penalizing websites for not having mobile-friendly content.  Those rumors have now apparently become a reality.

On June 11, 2013, Google posted a blog on their Webmaster Central Blog titled “Changes in Rankings of Smartphone Search Results.”  To give smartphone users an improved search experience and lessen the so-called pains they deal with, Google stated in this announcement that they will be implementing ranking changes to address sites that are not optimized for smartphone browsing.

Optimizing your website for mobile surfing not only keeps your spot in the search engine rankings, but it also provides a benefit of giving mobile internet users added speed and accuracy with regard to completing their online searches.  Google’s webmaster tools content also offers tips and suggestions on how to create mobile-optimized websites.