Instagram “Hugely Effective” for Ben & Jerry’s

From eMarketer Kate Paine Digital Marketing Manager Ben & Jerry’s Ben & Jerry’s was the second brand to advertise on Instagram, and it has seen the evolution of the paid side of the platform. Kate Paine, digital marketing manager at … Continue reading

All digital growth now coming from mobile usage

Mobile now represents 65 percent of digital media time, while the desktop is becoming a “secondary touch point” for an increasing number of digital users. From Greg Sterling A A new report from comScore uses a vertiable mountain of data to … Continue reading