Google Maintains Wide Lead in Net US Search Ad Revenues

From Nicole Perrin at eMarketer

Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.

By the end of our forecast period in 2021, Google will have lost more than 2 percentage points more in share. The winner there will be Amazon, which has been the second-largest search ad seller in the US since 2018, when it surpassed Microsoft.

Overall, search ad spending is growing robustly, driven by spending on the market leaders. This year, search outlays will rise by almost 18%, and doubled-digit increases will continue through 2021.

These growth rates, in line with digital advertising as a whole, mean search will hold on to just less than a 43% share of the total digital market through 2023, per our forecast.

Search placements continue to perform well for advertisers. Amazon’s ad business, for example, has attracted massive increases in ad spending because advertisers can reach audiences via interest-based signals—product queries—and in a context where they’re ready to buy.

Still, even a tried-and-true format involves plenty of new wrinkles for marketers to monitor. As more search queries come from voice devices—and more results are returned the same way—the possibilities for paid voice search remain blurry. And visual search has the potential to take off on smaller platforms like Pinterest as well as the search giants.

Many Facebook Users Are Sharing Less Content

Privacy concerns weigh heavy From eMarketer For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or … Continue reading

10 Benefits of Using WordPress to Power Your Company’s Website

Most of my new website builds and website redesigns are constructed in the WordPress framework utilizing my own, customized and mobile-ready themes. Why? Keep reading… WordPress has been around since 2003. Over the last few years, WordPress has become the … Continue reading

Who Needs TV for News? Social Media Will Do

From —Rimma Kats Most social users stay informed via Twitter or Facebook A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news. Take Twitter, for example. More Twitter users (74%) said … Continue reading